Mobile industry execs spoof YouTube's most viewed video ever, and Tim Green's robot makes a comeback...
The ME Awards spoofed Dragons' Den at the 2010 show, and demand for a new clip was so high this year that we decided to give another popular piece the parody treatment.
South Korean musician, Psy, was an easy choice as a muse, having popped out of the woodwork to experience phenomenal global success with his off-the-wall single, Gangnam Style.
The song has been crowned YouTube's most viewed video ever with more than 852m views, which is why we rounded up ten mobile industry execs to remix the video, ME Style.
The ME 2012 version of Gangnam Style kicked off after a three-course dinner, while comedian Sean Collins took to the stage following the playback to present awards to 23 winners.
The ME Awards 2012 is supported by OpenMarket, Onebip, Twilio and IMR Executive.
Check out the video below.