Video will drive global mobile content revenues to $44 billion in 2011, says iSuppli.
The 2011 figure compares to a content market worth $20 billion this year, according to iSuppli estimates.The research firm says mobile video is the fastest growing segment, while music and gaming continue strong growth albeit with significant regional variation. Regional trends include:
Asia - India leads Compound Annual Growth Rate (CAGR) of non-messaging data revenue at 40.4 per cent.
Europe - Italy will see the strongest non-messaging data revenue CAGR through 2011 among major Western European countries, at 29 per cent. Ringtones represent the strongest segment today, but video will dominate Italy’s mobile content revenue by 2011, followed by games.
Americas - Brazil will see a 41 per cent CAGR for non-messaging data revenue.
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Other findings from the iSuppli research include:
Among the 20 largest operators in the world data represents nearly 20 per cent of revenue now. Three of these operators derive more than 30 per cent of their revenue from data: SK Telecom, NTT DoCoMo and O2.
Growth in ringtunes is slowing. Asia and Europe are maturing, while heady growth rates in North America moderate. The top five markets for ringtones are China, Italy, Japan, the UK and the US in 2011. However, iSuppli says many country-level markets will peak before 2011.
Mobile gaming growth is slowing significantly, particularly in Asia. Korea and Japan had the dominant positions in 2006.
Among mobile content companies, game publishers Glu Mobile and Square Enix each gained market share during 2Q 2007, while Electronic Arts and THQ each lost about a three per cent share.
Universal Music group holds the largest share of mobile music content revenue among the major record labels.
