New companion app uses augmented reality to enhance TV series and book.
Jamie Oliver has become the first ever chef to utilise augmented reality as a means to encourage more people to cook, with the release of a new companion app to his latest TV series and book.
Launched by Channel 4, the app aims to bring 15-Minute Meals to life via Aurasma’s augmented reality software. Dishes from the show are delivered as digital meal cards, complete with ingredients and equipment lists, while nutritional information and exclusive content are also available.
Produced in collaboration with Channel 4 and Fresh One Productions, the app uses Aurasma’s augmented reality technology to allow smartphone and tablet users to point their device at any full-page image in the new Jamie Oliver cookbook to bring you straight to the digital meal card and unlock additional behind the scenes content.
Marc Goodchild, digital product executive, Fresh One Productions, said: “Jamie has always been right at the forefront of innovation – he was the first chef to bring out his own app and now he has become the first to embrace augmented reality with his new book and TV series. The Aurasma feature in the app really has allowed us to tie in together the book the TV series and offer the users something extra.”
Matt Mills, head of partnerships at Aurasma, added: “Working with Jamie Oliver has been a dream of ours since we first launched Aurasma back in June last year. Our technology is fundamentally a fantastic new way to help people engage with and understand instructional information. Jamie understood this potential immediately and has used Aurasma across 15-Minute Meals to lend an augmented hand to cooks up and down the country.”
The 15-Minute Meals app is available free on iPhone, iPad and iPod Touch now.