Set to enrich the gameplay experience, while providing developers with better monetisation opportunities.
Apple's Game Centre is a permanent fixture on all iOS devices, a native app that records a user's game points into leaderboards etc, and rumour has it that Google is plotting a version for Android.
Now, Amazon has got in on the act by developing the 'GameCircle' for the Kindle Fire.
The online retail giant is plugging it as an exclusive must-have to its developers. It reckons the that integrating the gaming platform into their apps will enrich the experience of users, ultimately driving profits and retention.
GameCircle will boast features including:
* Achievements – track all earned trophies, treasures, badges, awards, and more
* Leaderboards – check standings against top players or competitors
* Sync – auto-saves a player’s in-game progress to the cloud
Paul Ryder, VP of apps, games, and services, Amazon, said: "Our goal is to give developers great tools to quickly and easily reach new customers and keep them engaged.
"GameCircle gives developers the right tools to build an immersive, more entertaining experience on Kindle Fire, which will ultimately help developers grow their business."
Check out the video below.