US mobile marketing firm adds Canadian text specialist for an undisclosed amount.
Zeep's self-service SMS technology will now be integrated into the Vibes' platform to enhance analytics and targeting capabilities.
“It is really a technology acquisition,” said Jack Philbin, founder and president of Vibes Media. “This gives us better targeting capabilities, analytics and insights. We are also going to be aggressively improving our location capabilities.”
All Zeep employees will be relocated to Vibes' Chicago offices.