Motorola's new Android phone will do what Apple's phone iDon't.
We journalists love to hail new phones as potential iPhone killers, but handset makers and operators are rarely so direct with their marketing.
Until now, that is. Verizon Wireless has gone on the attack with Apple’s handset squarely in its sights. It’s launched an ad campaign for a previously unannounced new phone called Droid.
The ads spoof Apple’s trademark commercials, with slogans highlighting features lacking from iPhone: ‘iDon’t have a real keyboard’, ‘iDon’t run simultaneous apps’, ‘iDon’t take 5-megapixel pictures’, ‘iDon’t allow open development’ and so on.
It then kicks into a simple slogan: ‘Droid Does’, followed by the word ‘November’. You can watch the ad at the bottom of this story.
From the ad, you can assume that it’s an Android handset with a physical keyboard and a five-megapixel camera. Web buzz suggests that it’s made by Motorola, and will be running Android 2.0 – the first handset to do so.
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The phone will be the first fruit of Verizon’s recent high-profile deal with Google to start ranging Android handsets. Anyway, check the ad out for yourself below.
