Is this the tipping point for long-gestating marketing technology?
According to new figures from barcode management firm 3G Vision, it could be.
Its stats say mobile barcode use was up 61 per cent in Q4 2010. And it's the US that's leading the way, with that 630 per cent annual growth, and a quarterly increase of 181 per cent.
The firm added that brands such as Heineken, SKY Network, Pizza Express, Grazia Magazine, and Gamma DIY shops adopted QRcodes during Q1/2011 in the UK and the Netherlands.
Top 10 users of mobile barcodes during Q1/2011
(1) 1. US
(2) 2. Italy
(3) 3. Germany
(7) 4. UK
(8) 5. Netherlands
(6) 6. Canada
(5) 7. France
(4) 8. Hong Kong
(17) 9. Spain
(15) 10. Switzerland
() – Position in Q4/2010
Top 5 growing countries for Q1/2011 over Q4 2010
1. US (181.1 per cent)
2. UK (166.5 per cent)
3. Netherlands (146.3 per cent)
4. Spain (94.4 per cent)
5. Canada (94.0 per cent)
The reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans recorded by 3G Vision's inigma system.
Advertisement
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
1 comment
"Barcode use was up 61 per cent in Q4" Really? Does this mean there were 64 users in Q4 and only 1 in Q3? Did 3G Vision release any actual numbers? Would be useful to calculate how many scans per can of beer produced. I expect the ratio is pretty low, compared to 'traditional' keyword/shortcode promos. Though the international one-size-fits-all aspect still makes it an attractive proposition, compared the complexities of managing localised shortcode accounts in each country (or the failure rate when using ten-digit plus International 'short'codes). The question is, how difficult is it to scan a beer can bar code? Surely it is fiddly enough without the added wobbles?
Steven Shields Apr 6th 2011 at 12:29AM
0 0