Extends notification solution to Google OS.
Push notifications help developers and publishers to maintain contact with their users. Most platforms offer this form of connectivity, but Urban Airship gives app makers the chance of offload the task.
That reduces the pain – and opens up more sophisticated features.
These include “quiet time” customisation (allowing end users to define times not to be interrupted), an inbox of past notifications, guaranteed Quality of Service and return receipt.
Urban Airship’s solution also gives each app its own open connection synchronised to save battery life, and allows near-instant message delivery.
The firm says around 10,000 apps that have integrated Urban Airship and have sent more than 2.5 billion push notifications across iOS, BlackBerry and Android.
Embedded Push is an alternate push notification solution to Google’s C2DM, the native Android push platform. It works on versions of Android from 1.7 and newer (C2DM works only on devices running Android 2.2).
“We’re seeing more mission-critical apps with sophisticated messaging needs—in emergency services, in the enterprise—that rely on an always-on, secure mobile infrastructure for message delivery,” says Scott Kveton, CEO of Urban Airship.
“Urban Airship has invested heavily in its back-end infrastructure so it can offer developers the robust, scalable and stable messaging-delivery platform necessary to extend the reach of their mobile offerings.”
The Urban Airship mobile platform will also support in-app purchase on the Android platform.
Confirmed partners include retailer rewards specialist shopkick.