Marriage of two firms will make push notifications more 'context aware'
Urban Airship provides a platform for developers and brands to drive extra engagement with users through notifications.
Its 20,000 customers include Dictionary.com, Groupon, Yahoo, Weather Channel and Warner Bros – and total messages recently passed 6bn.
Urban Airship already has a partnership in place with location specialist SimpleGeo and says its all-stock deal will bring push notifications, in-app purchasing, subscriptions, context and geo-location together on a single platform.
That means more 'context aware' engagement. Here are some examples given by Urban Airship:
* A retailer could push coupons to someone who is in the parking lot, or walking down a particular aisle in the store.
* A major league sports team could send different messages to fans based on whether they are at the stadium, on their couch, or at the pub.
* A reservations service could send recipes for top-rated dishes at the restaurant a customer just sat down at.
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“Companies should not have to rely on a fragmented and unwieldy mix of tools that only deliver part of what is needed to understand how people are interacting with their brand on mobile,” said Urban Airship CEO Scott Kveton.
“We’ve been working with SimpleGeo for months now and knew that putting the two companies together would create a powerhouse as a one-stop-shop for developers and marketers to build, monetize and measure the success of their apps in the ecosystem.”
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