But 'no comment' on those Kindle rumours.
At a product demo in San Diego today Cheryl Goodman, marketing director of Mirasol, which is owned by Qualcomm, confirmed that contracts have been signed and that the screen tech would be in 5.7 inch e-readers before the year is out.
There has been speculation that this means Kindle, but she wouldn't be drawn.
Why would Amazon want Mirasol?
Plenty of reasons. While the 'electrophoretic' displays on e-readers mimic print well and are relatively low on power consumption, the iPad has proved that users want colour and video now.
Mirasol's big boast is a MEMS-based tech that displays perfectly in sunlight and offers a battery life between the weeks offered by electrophoretic readers, and the ten hours offered by iPad.
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Goodman explained that it takes one milliwatt to power a Mirasol display, and 100 milliwatts to power an equvalent AMOLED screen.
What's more, a Mirasol screen will need virtually no extra power to display an image once its loaded.
"Battery power is a huge issue and all the new features in phones are adding extra pressure. But still it's the display that drains the battery the most, so we're very excited about what Mirasol can do," she said.
In addition to rolling out e-readers this year, Goodman specified mid 2012 as the launch date for the tech in smartphones.
She added that Mirasol trials have delivered 30 frames per second rates and that the tech can also support optical and resistive touchscreen functions.
