Universal Pictures selects Minick to build and manage its WAP portals.
The new sites will complement Universal's existing operator partnerships a the studio looks to expand its direct-to-consumer offering.Minick, which was bought by Swiss operator Swisscom in December from THQ Wireless, will host the sites and partner portals.
Though the sites will vary depending on the films they are supporting, each will offer info about Universal’s releases, competitions and both promotional and premium downloadable content.
Jeremy Laws, SVP of Universal Mobile Entertainment, said: "Minick's impressive track record with major brands and their global reach make them a perfect choice for Universal. We are thrilled to be working with Minick on this key component of our global mobile distribution strategy."
Advertisement
