Unipier has released a centralised system for delivering improved mobile marketing offers.
Its ‘Intelligent Policy Suite’ gives operators and other third parties the ability to roll out service promotions and offers, viral recommendations, mobile advertising, loyalty plans, content access control and subscriber privacy protection.The suite works on top of any existing service delivery infrastructure, providing marketers the best means for controlling user experience and accelerating time to market of marketing initiatives across all delivery channels, without requiring technical personnel assistance. It works across any medium – from mobile browsing, messaging to voice, video, Web 2.0 and IMS.
Gabby Levy, CEO at Unipier, said: “Our Intelligent Policy Suite is going to change the way service providers plan their service marketing strategy…marketers will be able to put into action instantly any business policy, immediately empowering them to manage the overall user experience in a more efficient way.”
Advertisement
