Unicell is to acquire TippCom for around $2 million in an attempt to dominate the fast-growing Israeli content market.
Unicell, which provides content and infrastructure services to operators and marketing services to corporates, is already a major force in the region. The addition of TippCom, which operates D2C content channels and white-labels entertainment to third parties, will bolster its offering in crucial areas. The joint company will also operate in Europe and the US.Nimrod Kimchi, Unicell’s CEO, said: "The acquisition of TippCom reinforces our base of operations in Israel, expands our offering of products and solutions, and supports the development of operations in international markets."
Eitan Glaser, TippCom's CEO added: "The structure of the mobile content market in Israel demands consolidation. I am confident that the fusion between the two companies will be beneficial for the entire market."
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