Hits £145m in Q3 2010, says AIME.
The Association for Interactive Media and Entertainment said mobile services were up seven per cent on the previous quarter.
And it added that the cross mobile operator micro-payment service, Payforit, was up by the same percentage.
That's more good tidings in a week that the UK premium rate regulator, PhonepayPlus reported that complaints are down to an all time low of 1100 for the same period and 75 per cent over a two year period.
Great news, certainly, but let's not forget how appalling the complaint rates were at their highest.
AIME says social media have helped drive revenues up again, with large scale participation in TV shows via social networks helping to grow interactive returns.
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This has helped to foster new payment channels such as voice short codes, with AIME member Orca Digital showing a 30 per cent increase across Q3 2010 for this service and year-on-year growth (Q3 2010 against Q3 2009) of 345 per cent.
AIME now hopes to see a re-introduction of SMS voting around TV shows, which was abandoned in favour of IVR and 'red button' when some services were mis-sold.
Edward Boddington, AIME chairman, said: “It is very pleasing to see this upturn in industry revenues.
"Over the past two years industry players across the ecosystem have worked more closely together and we are starting to see the benefits of this strategy.
"We believe that the industry is well positioned to exploit growth in new micropayment channels across the digital world.”
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