At least they're not looting them.
New research from Velti also says that PAYG spend over a third longer browsing mobile retail sites than their contract/iPhone counterparts (eight days a year).
It contends that this represents a significant opportunity to convert browsers into paying customers.
But it also warns that brands are lagging behind when it comes to mobile retail.
The study found 66 per cent of iPhone users and 47 per cent of all consumers surveyed believe high street retailers are not doing a good enough job in mobile.
Asked to name three stores they had made purchases from in the last 12 months, Amazon and eBay were cited by 50 per cent. Compare that with Tesco (7 per cent), Argos (4 per cent), HMV (2 per cent), Asda (2 per cent) and Next (1 per cent).
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There is hope, though. Almost 50 per cent of consumers who had received a targeted SMS from a retailer or brand, then went on to buy something from that specific retailer.
Also, 82 per cent of consumers who use their mobile while watching TV, researched further details around a product or service on their phone as a result of what they'd seen.
Kelaine Olvera, director of marketing for Europe at Velti, said: “We commissioned this survey to examine how consumers are using their mobile devices when it comes to retail.
"While some of the results were reasonably predictable, many others demonstrated just how far consumers are ahead of retailers when it comes to mobile.”
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