Review takes into account new and emerging forms of mobile content.
The UK's mobile operators have updated their Code Of Practice for the self-regulation of mobile content services, having conducted a formal review.
The Mobile Broadband Group (MBG), which comprises O2, Orange, T-Mobile, Virgin Mobile, Vodafone and 3, says the new rules take into account conclusions from the Bryon Review, a 2008 Ofcom study and a 2009 study by PWC into the UK Code's compliance with the European Framework for Safer Mobile Use by Children and Young Teenagers.
The latest review says that thus far "the Code has been successful in protecting minors from inappropriate content" through a combination of access controls and filtering on behalf of the operators.
However, it has now been amended so that it references the Internet Watch Foundation as the preferred UK hotline for the public to report illegal content, and to ensure what the MBG calls "greater transparency" around the operation of the Independent Mobile Classification Body.
You can read the updated Code of Practice in full by clicking here. You can also see various stakeholder responses to the consultation process by clicking here.
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Hamish MacLeod, chair of the Mobile Broadband Group, said: "This has been a thorough review, taking inputs from a wide range of sources. We are pleased that the Code is standing the test of time and continuing to provide protection for younger customers. In a dynamic market, though, it is necessary to continue to be vigilant and the mobile operators remain fully committed to effective self regulation in this area."
