New figures from PhonepayPlus indicate new rules could be working.
The UK phone-paid services regulator says consumer complaints regarding mobile subscription services have fallen by 46 per cent over the last 12 months to 651.
Meanwhile, total complaints regarding all premium mobile services are down 57 per cent at 919.
Complaints about unsolicited text messages are down by 85 per cent from the first half of 2008/9 compared to the second half.
The regulator says the falls are attributable to the new rules it brought into place following its Mobile Review, published a year ago.
PhonepayPlus Chief Executive Paul Whiteing, said: “These results show that we are heading in the right direction and sorting the good from the bad in mobile services. It is early days, and we are still analysing the various impacts on our complaint numbers, but these are an encouraging set of results that appear to demonstrate the effectiveness of the new rules, as supported by responsible providers in the sector."
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Earlier this week PPP began the consultation process for its 12th Code of Practice.
