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UK mobile complaints down 75 per cent since 2008

Tim Green
UK mobile complaints down 75 per cent since 2008

But nearly nine out of ten of them are still for premium rate services, says regulator.

PhonepayPlus reports consumer complaints fell from 23,624 complaints in 2008 to 6,058 in 2010.

It cautioned that the regulator, industry and consumers still all needed to be vigilant as the emergence of smartphones, mobile internet and new forms of micropayments open up new opportunities for malpractice.

The premium rate market in the UK is worth £810 million a year.

PhonepayPlus has announced the stats as it prepares to launch the latest 'edition' of its educational programme, PhoneBrain,

It's been running for two years, and helps young people to understand and use PRS safely and wisely.

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The regulator claims to have reached 20 per cent of schools so far, and in 2011 it aims to extend the programme to encourage young business leaders in low-income areas to come up with business models that use mobiles for the benefit of the local community.

It's joining forces with UnLtd/Live UnLtd to offer bursaries and roll the concept out to youth clubs.

Tags: uk , phonepayplus , regulation , Market Data

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