And there are still places left if you want to participate...
A UK Trade & Investment-led visit to Beijing and Shanghai will take place July 20th-29th, with the goal of unlocking the potential of China's emerging 3G market for London-based content providers.
UKTI says a programme of meetings has been arranged with key Chinese players encompassing broadcast, mobile operators, portals and advertising agencies.
Companies on itinerary include CCTV.com, the international arm of CCTV, Baidu, Sina, Youku, Aspire Technologies, Shanghai Media Group and Dragon Mobile.
The schedule also includes a visit to Shanghai Expo, which runs until October 31st.
UKTI says there are still places left on the China mission - if you'd like to participate, call its marketing team on 0207 234 3050 or email marketing@uktilondon.org.uk.
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Keith Moses, UKTI International Trade Adviser and Creative Sector specialist, said: "We are interested in finding out about the types of content that are preferred, and how Chinese platform owners buy and commercialise this content.
"That is the premise behind our mission, to help UK content providers to identify the best routes into the market, who to partner with, and the business models to deploy."
