UK developer Never Odd Or Even launches Appysnap social photos game

Wants to get people completing snappy missions for points - and maybe prizes.

US startups seem to be having most of the fun when it comes to social location, gamification and photo-sharing mobile apps. However, UK developer Never Odd Or Even is hoping to get a slice of the action with new app Appysnap.

Launched for iPhone late last week, it's a social mobile game based around sharing photos, with points and virtual 'caps' awarded for completing specific missions set by the developer. Or, to put it another way, it's Instagram meets Foursquare.

"Use the camera to complete the mission - take a photo of a place, a theme or an item. Submit it in the quickest time to win points and prizes!" explains its App Store listing. "Some missions reward players with prizes at random, some are only for players in your city or neighbourhood - and watch out for secret missions too!"

Never Odd Or Even is setting the missions itself, and has developed a tool to ensure it can moderate the photos that are submitted, weeding out those that do not satisfy the criteria for missions, or include inappropriate content.

Users can also sign in to Facebook and Twitter from within the app to share their snaps as they play, which could give the game a viral boost.