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UK and China shine in BuzzCity ad metrics

Stuart O'Brien
UK and China shine in BuzzCity ad metrics

Mobile banner ad deliveries by up by 54 per cent and 67 per cent in each country, respectively.

The BuzzCity mobile ad network delivered 8.5 billion paid banners in 1Q09, representing an increase of 11 per cent over the previous quarter.

The company, which also runs the myGamma mobile social network, says the performance indicates mobile web usage is standing firm despite economic concerns.

Indonesia is once again the lead nation in BuzzCity's Global Mobile Advertising Index, with 4.4 billion banners served in 4Q09, up 23 per cent on the previous quarter.

The UK features in the top ten for the first time, with 113 million banners delivered during the period.

Italy, Spain, Sweden and France all recorded double-digit growth, but didn't make the top ten.

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China accounted for 130 million of BuzzCity's total banners served and is placed seventh in the rankings.

The full 1Q09 top ten is as follows:

Rank, Country, Growth
1. Indonesia, 4.4 billion, 23%
2. India, 842 million, 16%
3. US, 527 million, 38%
4. South Africa, 428 million, -8 %
5. Egypt, 162 million, 8%
6. Romania, 161 million, 9 %
7. China, 130 million, 67%
8. Philippines, 125 million, 8%
9. UK, 113 million, 54%
10. Bangladesh, 112 million,-16 %

Tags: mobile advertising , mygamma , buzzcity