ubiyoo rebranded as YOC Performance Network

Part of a strategy to offer more localised service.

YOC Performance Network is a web-based, self-service tool that publishers can use to put mobile advertising on their inventory.

It brings advert and inventory together on a variable price system, offering advertisers the opportunity to place ads on the basis of auction CPC (cost per click) or CPM (cost per mile) price models that can be determined individually.

Adverts can be targeted by country, mobile network, handset type, time of day or theme of mobile webpage, such as news, sports or social networking site.

“As performance marketing has become an essential part of brands’ advertising strategies, we know that local knowledge and expert understanding of each market is paramount,” said Andrés Lozano Sañudo, group director, YOC Mobile Advertising.

“We’re seeing an increased demand for localized campaigns alongside the traditional multi-market approach. By integrating the ubiyoo business into the rest of the YOC mobile advertising offering, we can offer our customers the local market knowledge and expertise they need.”