Premium rate specialist connects service across all UK operators.
Voice short codes are compatible with SMS short codes, which makes them complement to existing SMS services and a useful extra marketing vehicle for combining voice and data components on any campaign or app.
It also means that the same 5-digit short code number can be used, saving money.
Customers pay for these premium rate calls in the normal way; either on their phone bill or out of their pre-paid credit. Revenue is shared by txtNation, operator and clients.
Michael Whelan, director of txtNation, said: “I predict that in 2010, shows like the X-Factor, Deal or No Deal and other high grossing interactive TV shows will be using VSC’s for enhanced user participation.
"If you look at the issues with premium rate numbers and how difficult they are to advertise when compared to Voice Short Codes, this alone will result in better acceptance.”
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The service is backed and approved by Pay Phone Plus (the UK’s regulatory body) and txtNation will look to launch in other markets in 2010.
