The biggest boost since 2008.
The AOP Organisation Census 2012 found 66 per cent are expecting growth in digital staffing in 2012 compared to the 55 per cent who actually grew in 2011.
Most in-demand are specialists in ad operations, database and data analysis. Firms looking to recruit business development and ecommerce staff have both doubled year-on-year to 32 per cent and 26 per cent respectively.
Inevitably, app development is another growth area. One in two publishers are looking to recruit staff in the areas of apps (52 per cent) and mobile development (48 per cent), against 41 per cent and 31 per cent last year.
Tim Cain head of research and Insight at AOP, said:: “This year’s Organisation Census presents a bullish view of growth by digital publishers in 2012, the opportunity strengthened by the growing adoption of mobile platforms led by tablets.
"Innovation in technology is a key theme and the view expressed on collaboration by publishers to allow them to move more swiftly and efficiently and ultimately more competitively is a concept that will attract attention. On a staffing and development front, An increasing focus on data is driving publishers to develop new skillsets."
There are more stats from the report here.