Google platform surging ahead of Apple and RIM.
Digital banking service Intelligent Environments says Android smartphones are the most popular in Britain, particularly in North England and Scotland while iPhone is preferred in London.
The stats show that Android is leading the British market, although Apple has still seen its user base grow from 26 per cent in Q1 to 27 per cent.
RIM claims third position with its BlackBerry users now taking up 19 per cent of the market compared to 14 per cent in Q1.
James Richards, director of mobile at Intelligent Environments, said: “From retail to financial services, businesses in all sectors are taking full advantage of the rise in consumer smartphone adoption.
"While the iPhone is the bastion of apps, this research shows that businesses cannot be complacent and must cater to Android and BlackBerry users too. More importantly, businesses should focus on mobile applications and services that bring convenience and simplicity to consumers’ lives.”
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The report also reveals that users with children in the household are more likely to have a smartphone at 45 per cent compared to 37 per cent of childess British smartphone owners.
Time will tell whether Apple's anticipated iPhone 5 will make an adjustment to the results, with its expected arrival next month.
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