Enhanced geo-targeting gives marketers help in reaching the right people.
Twitter has announced some changes to its marketing tools which will allow brands to target users based on location.
April Underwood, product manager, Twitter, wrote: "To help marketers reach relevant audiences around the globe with ever-greater precision, today we’re unveiling some enhancements to our geo-targeting capabilities for Promoted Tweets and Promoted Accounts.
"If you are looking to reach users in the UK and Japan, you will now find additional location options to target — including UK regions and major metropolitan areas, and several major areas in Japan such as the Tokyo region (Kanto), Osaka area (Kinki) and Nagoya area (Chubhu). In addition, we have added US states.
"You will be able to make use of these new geo-targeting options in conjunction with targeted Tweets. This combination will enable you to deliver Promoted Tweets tailored to regional audiences."
Twitter’s announcement pulls it closer to Facebook in its ability to segment the audience, and makes the platform more attractive to advertisers keen to hit the right demographic.