Fully-loaded rich media tweeting for 'diverse and growing partners' across mobile and desktop.
Twitter recently updated the way users can connect, so if someone tweeted a link to YouTube, their follower would be able to expand the tweet and access the video via Twitter without leaving the site – similar to Facebook shared posts.
Now, the firm has beefed up the content with a 'diverse and growing group of new partners' including WSJ, WWE, BET, and The New York Times.
This will enable the firms to tweet rich media content to followers, providing a preview containing a headline, intro and images, as well as video content, with the option to continue reading if they choose.
It's unclear whether this will be available to all Twitter users in the future, but from the look of things, it's part of the Twitter's ongoing efforts to monetise the network, hence the new partnerships with various brands.
The platform will be available across Twitter mobile and desktop websites, with integration to iPhone and Android app launches to follow.