Twistbox and The Learning Annex have teamed up to push mobile self-help programming.
The partners have created an edutainment format designed specifically for mobile, and will create video-rich products using content from The Learning Annex’s 8,000 self-help seminars. These are held annually and hosted by experts and celebrities in categories such as health, wealth, spirituality, relationships and psychic services.Among the initial offerings will be a daily horoscope from psychic Sylvia Browne and DebtFighter Tips from former boxing champion George Foreman.
"We believe that this is a great opportunity for the mobile operators to tap into the multi-billion dollar self-help market," said Ian Aaron, Twistbox’s CEO. "Bill has built The Learning Annex into the premier brand in self improvement… our new venture will extend to mobile phone users around the globe tools to help empower their lives, make more money, improve relationships and support personal and spiritual growth."
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