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Twilio is now live on six continents

Mike Shaw
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Cloud communications company available in 20 more countries, powered by low-latency approach.

At this year's TwiliocCon conference in San Francisco, Twilio's CEO Jeff Lawson announced its API is now available in 40 countries across six continents.

Until now, the service had only been available in Europe and North America, but can now be used by customers in markets including Australia, Brazil, Japan and South Africa.

Backing up the expansion is a low-latency approach with intelligent-routing and globally-distributed data centers, which aims to maintain high call quality at all times.

Lawson said: "Our stated goal for 2012 was to make Twilio a single API with global reach. Now that we are on six continents, we are taking the time to acknowledge this milestone and thank all the developers internationally who have taken part in building great things on our platform.

"We are continuing our expansion efforts, and are looking forward to bringing Twilio to every developer in every country in the world. We can’t wait to see what they build.”

In 2011, Twilio's customer base increased by 400 per, with users including high-profile firms like eBay, Hulu, and LinkedIn.

European marketing director James Parton told ME: "We're getting to continents and customers we haven't previously touched, which is a big deal for us."

Twilio has been in beta in the new countries for a few months, but unlike other services with growth on the mind, wanted to make sure the service was right before launching. Parton said: "Rather than go crazy and deploy as quickly as possible, Twilio has taken a more measured approach, so we only go into a country when we've got stability in terms of infrastructure.

"We like to go into a country in a beta phase before we go fully-deployed so we can start to engage with the local community and make sure everything works. Once we get the point where we're confident that everything is as it should be and we're getting consistent good feedback from developers in that region, we'll go to full deployment.

"It's important to do these things in the right way, rather than just really fast."

Twilio powers the app voting feature for this year's ME Awards.

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Tags: voip , cloud , twilio , api , james parton , jeff lawson

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