Tony Pearce's games discovery platform bags funding and access to some top entertainment brands.
TeePee launched in March as a portal for games across social networks, smartphones and the web.
But the real aim of the site is to solve the discovery piece that blights every games service, whether app store or web-based portal.
As such, TeePee's gathers games from a multitude of sources such as Facebook, Flash game portals and Android handsets.
But rather than just presenting long lists of titles, it uses the sign-up process and behavioral targeting techniques to offer up suitable suggestions.
Its founder, former Player X CEO Tony Pearce, wants it to be 'the Pandora of gaming'.
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He's clearly sold Turner Broadcasting Europe on this vision. It has sunk an unspecified sum into the venture.
The reasons are clear enough when you think about it. Turner is looking to develop its social media activity, and also to reach consumers outside of its core audience of young children (Ben10, Scooby Doo, Powerpuff Girls) and (TNT, Adult Swim).
TeePee does both. It can give Turner an insight into integration with Facebook et al, and appeals to consumers of all ages.
It's Turner Europe's second digital move in recent months, following on its investment in online celeb news portal Starlounge.
Pearce said: "We are at the start of a once-in-a-generation opportunity to transform the way people of all ages discover digital games across smartphones, social networks and the web”.
"Turner is an exceptionally forward-thinking company that shares our visions and ambitions.”
TeePee Games will launch with 300 Facebook games, 2,500 Flash games and 100 Android games, and has an estimated 25,000 users in its public beta.
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