More to follow next year.
Disney has become the first brand to launch an iAd campaign designed for iPad.
The iAd is for its blockbuster movie TRON Legacy, and includes nearly ten minutes of video, photos, cinema locations and times, and a preview of the film's soundtrack.
"Disney and Apple are excited to debut the 'Tron Legacy' iAd today as a special preview of iAd for iPad, which launches next year," the companies said in a statement released to Advertising Age.
"iAd brings Tron's pulsing energy and vivid graphic style to iPad's stunning display, creating a truly immersive ad experience."
The ad will only be seen in the US, for now.
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