Mobile magic trick specialist mesmerises partners and establishes new content genre.
It's a year since Trixcell's co-founder Menny Lindenfeld first wowed the content business with his array of mobile magic tricks at the Meffys in Cannes. Shortly after, the firm tied up a short-term exclusive deal with Fox Mobile.
Now the products are available through SE PlayNow Arena, Nokia Content Discoverer plus operators including Orange World, Vodafone Germany, Orange France, SFR, Telstra and others. And Trixcell has also secured agreements with content aggregators such as Zamano, Selatra, and RayFusion/Connect2Media.
The company has made some cool TV ads, which it claims are now shown in 15 countries. It says these ads brought in more than 200,000 downloads in three months. Check one out here.
Trixcell now has six tricks available. The newest is Spoon, based on cutlery bending.
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