UK newspaper publisher gives Mirrorfootball.co.uk and 3am.co.uk the iPhone treatment
Trinity Mirror has announced plans to launch paid-for iPhone apps for its standalone websites Mirrorfootball.co.uk and 3am.co.uk in early 2010.
In addition, apps for the Daily Mirror and Daily Record will be launched free of charge in the coming months, followed by further apps throughout 2010.
Mobile advertising will be seeded throughout all of the apps from launch.
Trinity Mirror becomes the latest UK newspaper group to take a turn down the paid app path following The Guardian's launch this week.
Rick Gleave, Head of Interactive and Mobile at Trinity Mirror, said: “There are over one million iPhones in use in the UK at the moment and now that the handset is available across a number of network operators the number of subscribers will increase so this is the perfect time for Trinity Mirror’s portfolio of apps to hit the market.
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“Brands have demonstrated that it is possible to successfully position themselves in both the mobile internet market and applications market and
benefit from both."
