Photo card company entices Oded Ran from Microsoft.
Touchnote lets users turn their digital pics into physical postcards to be sent anywhere in the world. It works on the fixed web but also via a mobile app that makes uploads from a handset easier..
It's been downloaded over 200,000 times on Android, and pre-loaded on five Sony Ericsson Android devices.
Ran says three more big pre-install deals are imminent.
He was previously head of consumer marketing for Windows Phone in the UK, and before that worked with Retailx.
Ran takes over the role of CEO from Touchnote founder Raam Thakrar, who remains on the board of course and will now head business development and external relations.
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