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Thumbstar Games bags exclusive access to 130m China Telecom users

Zen Terrelonge
Thumbstar Games bags exclusive access to 130m China Telecom users

Platform will become the only copyright-protected way to download mobile games in the region.

UK mobile games distributor, Thumbstar, has secured an exclusive deal with government-owned mobile phone network, China Telecom, which will give the firm direct access to a 130 million strong user base.

The operator has been driving a huge anti-piracy campaign, and the Thumbstar channel will ensure all downloaded content has official copyright protection for IP.

Thumbstar is now in the process of discussing the terms with the developers that use its platform, with a vision to roll out a back catalogue of games, as well as future releases, across Java devices and smartphones.

Meanwhile, China Telecom is currently notching up three million new subscribers per month.

Gareth Edmondson, CEO, Thumbstar, said: "Our direct partnership with Viva Red Limited and China Telecom delivers a secure route to a previously unmapped and unprotected market.

"The terms of this landmark deal will enable developers across the globe to leverage existing and future IPs to a content-hungry audience, with the peace of mind that this state-backed partnership can provide the necessary copyright protection to encourage further market growth."

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Tags: thumbstar , thumbstar games , iPhone , Android

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