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Thumbplay to power Billboard mobile downloads

Stuart O'Brien
Thumbplay to power Billboard mobile downloads

Exclusive arrangement adds to Thumbplay's growing B2B offering.

The deal will see links to mobile music previews and downloads on all chart and artist pages throughout the Billboard.com site.

Its the latest in a string of B2B agreements Thumbplay has put in place, with its mobile content catalog is already integrated with the likes of MTV, Clear Channel Radio, AOL and MSN Mobile.

The company also has its own direct-to-consumer channel which it says attracts five million unique visitors a month.

In October Thumbplay began offering a 1.5 million song full-track mobile music download services.

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Tags: billboard , thumplay