Thumbplay has added a huge stash of MTV mobile content to its US D2C store.
Fans will now be able to purchase and download content from MTV, MTV2, MTV Hits, MTV Jams and MTV Tr3s to more than 2,000 mobile devices. MTV will promote the new service with marketing on–air, online and via MTV Mobile’s WAP sites.Greg Clayman, executive VP of digital distribution for MTV Networks, said: “The consumer experience is always at the centre of what we offer to our fans online and on mobile. Thumbplay’s proven track–record in terms of technological know–how and infrastructure, as well as its experience and position as the leading mobile entertainment content destination, will offer our audience a great customer experience and provide great enhancements to MTV’s personalized content delivery.”
Advertisement
