Even though 89 per cent think they should.
The mobile shopping habit is exploding all over the world. In April, brand identity firm RichRelevance revealed that mobile accounted for 9.1 per cent of all shopping revenues in the UK.
But still a huge number of small and medium sized retailers are yet to participate.
A new study by OnePoll on behalf of MoPowered found:
* 76 per cent of SME retailers did not have a mobile commerce site
* 89 per cent thought that m-commerce was necessary for growth in the retail industry
* The retailers surveyed believed that mobile commerce sales would increase by a third in the next five years
* 79 per cent said they had found shopping via mobile on non mobile optimised sites slow and difficult to navigate
* 27 per cent had abandoned mobile transactions
MoPowered reckons it can help. It has developed an m-commerce site building platform with a 'Pay Per Performance' model. This does away with upfront costs, and let retailers pay a percentage on transactions.
The firm has created bespoke mobile commerce sites for large retailers including HMV and Waterstones. It says retailers can derive ten per cent of their business from the mobile channel.
Dominic Keen, chief executive of MoPowered, said: “The retailers that we spoke to are right in thinking that mobile commerce is essential for their growth.
"esearch from Google shows that 15 per cent of all online traffic is now coming through mobile. This means that not having a mobile optimised site is equivalent to shutting your online store for one day every week.”
Advertisement
