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The Times offers one month free subscription for iPad users

Stuart Dredge
The Times offers one month free subscription for iPad users

But only if they upgrade.

The Times' official iPad app has been updated to version 1.4, which now lets readers renew their monthly subscription using in-app payments.

The app launched last month alongside the iPad in the UK, and cost £9.99 to download - but with no way of renewing that subscription at the end of the month.

That's been corrected in the new version, and readers are being offered a month's free subscription extension as an incenctive to upgrade.

PaidContent estimates that the app may have sold 50,000 downloads in its first month, generating nearly £350,000 of revenues for News Corporation.

It also points out that using in-app payments means Apple will take 30% of the £9.99 monthly subscription fees.

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That's a different approach for The Times than some other newspapers, like the Wall Street Journal, which are tying their iPad apps into existing subscription models rather than Apple's in-app payments.

Tags: the times