£36 for 500MB of data? I'll wait and see what O2 can offer me.
Everything Everywhere announced the prices of its 4GEE mobile plans yesterday, with the cheapest option starting at £36 a month for 500MB of data, rising to £56 a month for 8GB.
They don't sound too extreme, given that unlimited UK calls and texts are baked into the plans. Of course, consumers will need to consider the cost of the desired handset, as well as any extra bolt-ons or insurance plans they want to add.
Thinkbroadband leapt into action on the back of the price release, finding that 72 per cent of Brits have been put off of upgrading to 4G, while nine per cent said they would wait to see what other operators can offer when they provide the spectrum.
45 per cent of respondents have a 500MB tariff or smaller, while three-quarters have usage allowance of 2GB or smaller.
However, seven per cent of Brits use more than 8GB per month and are disappointed that there isn't an unlimited data plan on offer, leaving them at risk of expensive extra charges.
Andrew Ferguson, editor of Thinkbroadband.com, said: "The roll-out of 4G services is part of the UK’s Digital Infrastructure plan, with the aim being that 98 per cent of the population should have access to 4G service.
"At current pricing though it is very clear that most of the population would not be able to afford the service, and the usage allowances do not approach what fixed line broadband allows, where even in rural areas a 10GB usage allowance with voice line rental can be found for £27 per month."