The global mobile content market will be worth $167bn by 2013, according to Juniper.
A new study from the researcher says this massive total will be shared among players such as operators, content providers and third parties such as content aggregators and billing companies.Juniper believes that if operators become smart pipes that 'share value creation' they can increase their mobile content income from $23bn in 2008 to $52bn by 2013.
Other key findings are:
* Under the Smart Pipe model, MNOs will not see their share of the overall mobile content market rise appreciably, but revenue will rise in value by 125 per cent over the 2008-2013 period.
* Under the On-Portal scenario, content providers will see their share of the market rise from 54 per cent in 2008 to 68 per cent by 2013, providing they can secure more attractive terms from MNOs.
* Third parties -- especially aggregators and billing service providers will come under pressure from larger players (such as MNOs) seeking to achieve horizontal integration and economies of scale.
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