Tesco says its mobile portal has over 250,000 unique visitors per month.
The UK’s market leading supermarket has 1.5 million subscribers on its own-brand MVNO and has set up its portal as its default WAP destination. The site, managed and hosted by UK firm InfoMedia Services, showcases a variety of downloadable content, infotainment services and Tesco services.It also offers ‘new concept’ microsites with specific content shops for major content owners including Disney, Sky Sports, Gameloft, Glu and EA Games. These allow consumers to interact with their favourite brands within a branded area.
Tesco Mobile has also trialled third party mobile advertising with partners including the BBC, ITV and EMAP and plans to roll out banner advertising across the portal in November.
Michael Tomlins, commercial director of InfoMedia Services, said: “This is fantastic news that clearly demonstrates customers want to interact with trusted traditional brands via their mobile handset. Tesco Mobile and InfoMedia are working very closely to deliver even more customer friendly products and services on the portal, driving even greater uptake in 2008”.
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