iPhone to follow.
Tesco has launched what it describes as "our most ambitious mobile application yet" on Nokia's Ovi Store.
The app offers e-shopping for groceries, letting users search for products and add them to their online basket. It synchronises with Tesco's website, so that items added to the basket in the app are mirrored online, and vice versa.
Mobile developer Ribot created the app for Tesco, which went live this week in Nokia's store. An iPhone version has been built, and is currently being tested with users before being submitted to Apple, for a September launch date.
Tesco's blogger Nick Lansley has explained the company's thinking around debuting on Ovi first, rather than the App Store - bucking the trend set by some of its retail rivals.
"R&D, as a value to our business, is about examining the facts ruthlessly and following the evidence relentlessly," he writes.
Article continues belowAdvertisement
"And the biggest cold hard fact is that a much greater percentage of our core customer base for online grocery have a Series-60 Nokia phone than an iPhone."
