Just in time to be undercut by Google's new free service...
GPS firm Telmap has announced that it's created a search, mapping and navigation app for iPhone, using its navigation technology and map data from Nokia subsidiary Navteq.
Telmap Navigator for iPhone will offer in-car and pedestrian turn-by-turn directions, as well as local search and content. 3D maps, voice and text instructions, and real-time traffic data are all included.
Telmap is talking up its thin-client approach, with the bulk of the calculations and map data being stored on its servers.
In theory, that means the data is always bang up-to-date, while the app itself isn't bloated. It will be interesting to see what that means when, for example, driving through a reception blackspot.
Telmap also says it's keen to work with suppliers of local and premium content, giving examples such as speed camera alerts, restaurant guides and events directories. It's hoping to work with operators on these features.
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"This solution enables mobile operators to provide operator-branded navigation solutions with global coverage, local content and real-time features to iPhone users," says Telmap CEO Oren Nissim.
No details of release dates have been announced - presumably that depends on getting deals with operators in individual countries to launch the service.
There's a cloud on the horizon, though. Yesterday, Google unveiled its Google Maps Navigation app for Android, which offers many of these features, but for free.
The company is apparently keen to launch the app for iPhone too, where it would undercut the apps of Telmap and other navigation providers.
