The dream of location-based ad serving gets closer. Exciting isn't it?
Telmap’s white label solution Telmap5, enables brands to target consumers on the go through application banners, sponsored search results and sponsored points of interest displayed on maps.
Obviously 4th Screen has several exclusive sales agreements with leading brands and operators, so the mutual benefits are obvious.
Mark Slade, MD, 4th Screen Advertising, said: “We look forward to working with Telmap over the coming months as this is truly where mobile advertising is meant to be.
"With the integration of Telmap5 with 4th Screen’s ad serving platform Mpression, we are offering brands the opportunity to deploy location based campaigns to consumers on the move.”
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