Operator appoints Bems to implement 2D barcodes in 13 countries.
Bems, the Spanish company that creates barcodes for brands, partnered with barcode technology/hardware specialist NeoMedia to distribute 2D create a solution that Telefónica International will take into Latin America for the next four years.
The deal will see Neomobile's NeoReader will be the preferred barcode reader for pre-installation on handsets, and all code transactions will be routed through the NeoMedia infrastructure.
The solution will be distributed to markets including Argentina, Brazil, Chile, Columbia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Venezuela and Uruguay.
“The alliance with NeoMedia represents an important step towards delivering the best technology to Bems Solutions, and providing an advantaged position in the implementation of the agreements with Telefónica for the Latin-American market,” said Javier Mañas, chairman of Bems.
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