Will digitally allow readers of the magazine to step into the shoes of a real-life intern.
National Geographic recently passed Teen Vogue as the number brand on Instagram, but the style magazine has made a new mobile play with the launch of Teen Vogue Me Girl, which is available for Android and iOS.
The mobile game challenges readers to see if they've got what it takes to make it at Teen Vogue, digitally stepping into the shoes of a fashion intern to complete real-world tasks in a virtual environment.
Assignments will include styling models, editors and celebs for photo shoots and red carpet events, while earning new fashions, in-game currency and more as a reward for their hard work.
Amy Astley, editor-in-chief, Teen Vogue, said: "Teen Vogue represents a multi-platform millennial generation, and gaming is a medium we have had our eye on for a few years now. The growing trend of young female gamers is exploding, especially on mobile devices, and the timing was finally right for us to expand into the space.
"Since our audience is also incredibly career focused, we wanted our game to have elements of fashion and career, and this game encompasses both. Teen Vogue's audience is extremely mobile-savvy, always on their smartphones and tablets, so we wanted a way to reach them on a new and exciting media platform with a product that is fun and true to our brand."
The app was produced by Frenzoo and is an adaptation of the existing Me Girl lifestyle series, which has millions of users.
Advertisement
