Taptu is to provide search functionality for the two million users of mobile community itsmy.com.
The pure-play mobile search engine aims to provide itsmy.com’s community with a super fast service, and access to an index of mobile-friendly web content from wintin their personal mobile homepage. Taptu also offers sponsored links to provide partners with incremental revenue, and advertisers with access to relevant audiences.Steve Ives, CEO of Taptu, said: “Despite the tightening financial environment, the mobile Internet continues to grow and advertisers are demanding better return on investment around marketing spend. It’s important for Taptu to partner with companies that share our vision. itsmy.com, like us, is focused on innovation and so we feel that this partnership is beneficial for both of us.”
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