Specialist provider makes the case for results based on community data.
Search might be the bedrock of the wired internet, but it must be radically re-imagined if it is to flourish on mobile, according to Taptu CEO Steve Ives (pictured).Writing for ME, Ives also questions the hype surrounding LBS-based mobile search services, asserting that location will be less of a search category and more of a highly-valued utility.
He said: "Relevancy, ranking and algorithms on mobile need to be re-designed from scratch. Through the use of social scores discovered within each community, it’s possible to discover the most appropriate results to serve to the user.
"This can provide more relevant results, especially for entertainment-related content. It is no longer acceptable to repurpose web content built for the PC."
Ives adds that thanks to iPhone and its knock-on effect among other vendors, the mobile industry can expect a doubling or tripling of search volumes in the next couple of years
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