Well, it would, wouldn't it? But the company has stats to prove its point.
When Apple banned iOS apps from using 'incentivised downloads' offers to make money, it was clear that game developers would be affected. But how much? Tapjoy - one of the main companies enabling these models - has come out with some survey results to explain.
The company claims that based on a survey of 496 iOS developers who had used its service, at least two thirds had been making 20% or more of their revenues from these offers, which exchange virtual currency in games for downloads of other apps.
According to Tapjoy, eight times as many developers saw their game usage decline following the ban as those who saw it increase, while 15 times as many said they saw revenues fall as saw them increase. Almost half said users have complained about now being able to earn virtual currency by downloading other apps.
CEO Mihir Shah tells VentureBeat that Tapjoy tried to cut a deal with Apple that would see a cap on installs to prevent games 'buying their way' into the Top 25 chart, but that Apple rejected it.
Tapjoy clearly has an interest in highlighting the financial effect on developers of the ban, but the figures are hardly surprising.The real question is how many developers' businesses were dependent on this source of revenues though. Those with a mixture of revenue streams will be far better placed to adapt to the new rules.
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